Vlad Polyanskiy
SEO Manager • Team & Process Lead • Organic Growth Operations
SEO manager and people/process lead with 7+ years of experience growing affiliate, lead-generation, and review websites in competitive niches.
Summary
SEO manager and people/process lead with 7+ years of experience growing affiliate, lead-generation, and review websites in competitive niches including passenger rights, parental control, VPN, payday loans, forex, and gambling.
Strong in team leadership, process design, multilingual content operations, and technical SEO. Best at organising people, building systems, and turning messy ideas into shipped execution.
Experience
Freelance SEO Consultant
Independent Projects2023 - Present
- Parallel consulting across service, SaaS, e-commerce, and affiliate niches, including audits, strategy, and execution QA.
- Delivered consistent traffic growth across every engagement regardless of niche or market.
- Worked with clients across fintech, outdoor/lifestyle, legal, and e-commerce verticals in Ukraine, the Netherlands, and international markets.
Growth Factory
Head of MarketingAug 2025 - Present
- Joined a bootstrapped startup to launch multiple websites in MilTech and legal niches while preparing a mobile app launch.
- Coordinated development, DevOps, SEO, content, design, and social contributors to get sites, tools, workflows, and launch assets ready.
- Managed content plans plus TikTok and Instagram execution through channel specialists.
- Turned founder requests into clear plans, owners, priorities, and deadlines so work kept moving and launches shipped.
JustMarkets
Senior SEO SpecialistDec 2024 - Aug 2025
- Led SEO for the Arabic version of JustMarkets across content planning, link building, and technical improvements.
- Managed writers, translators, and freelancers.
- Collaborated with developers on technical fixes.
- Grew clicks from 3.5K to 9.5K/month and impressions from 15K to 53K/month.
PRIDE Affiliate
Head of Digital MarketingJul 2024 - Sep 2025
- Led the broader marketing function for a passenger rights and flight compensation business, coordinating SEO, content, CRM, paid, and social specialists around shared priorities.
- Managed planning, prioritisation, reporting, and execution cadence across product, design, and development teams.
- Focused on process, accountability, and cross-functional delivery rather than hands-on campaign setup.
SEO Team LeadSep 2019 - Jul 2024
- Built and led the SEO affiliate department: 30+ websites, approximately 1M monthly visits across multiple markets.
- Managed 15+ specialists including content managers, link builders, developers, and designers.
- Increased affiliate revenue by 47% in 6 months.
- Improved rankings from Top 15 to Top 5 for 10 high-competition keywords.
- Lifted traffic 22% in a core market.
- Became #1 affiliate for a key partner.
SEO SpecialistMar 2019 - Aug 2019
- Supported SEO execution across affiliate sites through research, on-page work, competitor analysis, and content coordination.
EvoPlay
SEO SpecialistAug 2018 - Mar 2019
- Analysed competitors and niche sites in gambling.
- Supported content optimisation and organic visibility.
Jooble
Outreach ManagerApr 2018 - Jul 2018
- Supported link building, partnerships, and Dutch-market business development.
- Identified new traffic sources and supported SEO growth.
Projects
The uploaded resume does not list standalone project names. The experience section covers project-level work across affiliate, lead-generation, passenger rights, MilTech, legal, SaaS, e-commerce, forex, gambling, VPN, payday loans, and parental-control niches.
For the public page, do not publish invented project names. Add named projects later only when confirmed.
Education & Certifications
- Winning SEO Strategy
- Technical SEO Course
- PPC Fundamentals Course
- Internet Marketing
- Affiliate Lab
- Digital Marketing Course
- Web Development & Design