Vlad Polyanskiy

Organic Growth & SEO Operations Consultant

Working in SEO since 2018, leading projects end to end across technical SEO, content, link building, and migrations.

Summary

Organic Growth & SEO Operations Consultant working in SEO since 2018. I take ownership of SEO projects from problem discovery through implementation: technical SEO, content systems, site architecture, link building, migrations, and growth strategy. I don’t stop at audits and recommendations. I work directly with the people responsible for delivery, developers, DevOps, content managers, editors, writers, and agencies, and make sure the work actually ships.

My background spans affiliate, lead-generation, review, service, fintech, and e-commerce websites across competitive, multilingual markets, including Ukraine, Canada, the US, the Netherlands, and Belgium.

Experience

2023 - Present

Organic Growth & SEO Operations Consultant

Independent Consulting

I lead SEO projects across technical SEO, content, link building, website migrations, and implementation.

My current and recent work includes MilTech, legal services, videography, home services, bookkeeping, fintech, agency websites, and e-commerce in Ukraine, Canada, the US, the Netherlands, and Belgium.

  • Set SEO priorities and manage projects from research and planning through implementation, QA, and reporting
  • Owned SEO for two fintech and payments companies from scratch and drove their first organic growth
  • Work directly with CEOs, developers, DevOps engineers, content managers, editors, writers, and agencies
  • Handle technical SEO, site architecture, content strategy, internal linking, link building, and implementation
  • Manage technically complex work, including CMS migrations and WordPress-to-Astro rebuilds
  • Run link-building projects across competitive North American, Dutch, and Belgian markets
  • Step into unfamiliar industries quickly, find the problems, and get the work shipped
Aug 2025 - May 2026

Growth Factory

Head of Marketing

  • Joined a bootstrapped startup to launch multiple websites in MilTech and legal niches and ship the str8 gym app.
  • Coordinated development, DevOps, SEO, content, design, and social contributors to get sites, tools, workflows, and launch assets ready.
  • Managed content plans plus TikTok and Instagram execution through channel specialists.
  • Turned founder requests into clear plans, owners, priorities, and deadlines so work kept moving and launches shipped.
Dec 2024 - Aug 2025

JustMarkets

Senior SEO Specialist

  • Led SEO for the Arabic version of JustMarkets across content planning, link building, and technical improvements.
  • Managed writers, translators, and freelancers.
  • Collaborated with developers on technical fixes.
  • Grew clicks from 3.5K to 9.5K/month and impressions from 15K to 53K/month.

PRIDE Affiliate

Jul 2024 - Sep 2025

Head of Growth

  • Led the broader marketing function for a passenger rights and flight compensation business, coordinating SEO, content, CRM, paid, and social specialists around shared priorities.
  • Managed planning, prioritisation, reporting, and execution cadence across product, design, and development teams.
  • Focused on process, accountability, and cross-functional delivery rather than hands-on campaign setup.
Sep 2019 - Jul 2024

SEO Team Lead

  • Built and led the SEO affiliate department: 30+ websites, approximately 1M monthly visits across multiple markets.
  • Managed 15+ specialists including content managers, link builders, developers, and designers.
  • Increased affiliate revenue by 47% in 6 months.
  • Improved rankings from Top 15 to Top 5 for 10 high-competition keywords.
  • Lifted traffic 22% in a core market.
  • Became #1 affiliate for a key partner.
Mar 2019 - Aug 2019

SEO Specialist

  • Supported SEO execution across affiliate sites through research, on-page work, competitor analysis, and content coordination.
Aug 2018 - Mar 2019

EvoPlay

SEO Specialist

  • Analysed competitors and niche sites in gambling.
  • Supported content optimisation and organic visibility.
Apr 2018 - Jul 2018

Jooble

Outreach Manager

  • Supported link building, partnerships, and Dutch-market business development.
  • Identified new traffic sources and supported SEO growth.

Education & Certifications

  • Winning SEO StrategySemrush · May 2024
  • Technical SEO CourseSemrush · May 2024
  • PPC Fundamentals CourseSemrush · Apr 2024
  • Internet MarketingGold · Sep 2023
  • Affiliate LabMatt Diggity · Jan 2022
  • Digital Marketing CourseUdemy · Mar 2020
  • Web Development & DesignCVO Encora, Antwerp · 2009-2011